G2A PAY Merchants tools

The set of G2A PAY marketing guidelines for merchants has been created in line with the most recent styles by G2A PAY. It provides a comprehensive overview of the brand, its policy and how to best use the library images, i.e. brand logos, buttons as well as acceptance marks.

Since the style of G2A PAY develops, we aim to make all brand elements more distinguishable across channels. Therefore, please adhere to our technical guidelines and render all images accordingly.

Button guidelines

You can choose between branded and unbranded buttons with or without the G2A PAY logo that come in 2 colors.

1. 1. Standard G2A PAY button (Orange)

   
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2. 2. Standard G2A PAY button (Silver)

   
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3. 3. Checkout with G2A PAY horizontal button (Orange)

   
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4. 4. Checkout with G2A PAY horizontal button (Silver)

   
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5. 5. Pay by G2A PAY horizontal button (Orange)

   
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6. 6. Pay by G2A PAY horizontal button (Silver)

   
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7. 7. Checkout with G2A PAY vertical button (Orange)

   
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8. 8. Checkout with G2A PAY vertical button (Silver)

   
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9. 9. Pay by G2A PAY vertical button (Orange)

   
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10. 10. Pay by G2A PAY vertical button (Silver)

    
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11. 11. Standard PAY NOW button (Orange)

    
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12. 12. Standard PAY NOW button (Silver)

    
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Acceptance marks

Below are the brand-approved G2A PAY acceptance marks. You can place them on your website, provided no modifications are made.

G2A PAY Acceptance Marks

White	Grey	Navy Blue	Transparent for lighter background	Transparent for darker background

Logos

The horizontal logo is the most frequently used version of the sign.
Please use this version whenever possible. As an alternative you may use the vertical version.

1. 1. G2A PAY basic logo for light background

   
   
   

2. 2. G2A PAY achromatic logo for light background

   
   
   

3. 3. G2A PAY basic logo for dark background

   
   
   

4. 4. G2A PAY achromatic logo for dark background

   
   
   

Badges

Badges indicate the connection between G2A PAY and an integrated merchant and are usually placed on the merchant's website (preferably in the footer).

Please note:
That badges are not CTA elements and they don't forward the user to the checkout.
You can expand the "Now accepting" badges with a few main payment methods of your choice to inform users that the most popular payment methods by region are now available via G2A PAY.
DO NOT create your own badge.

1. White badges

   
   
   
   
   
   
   

2. Dark badges

   
   
   
   
   
   
   

G2A PAY marketing guide for merchants

Welcome to G2A PAY and the community of worldwide merchants that already make the most of our online payment gateway by connecting their customers with 200+ online payment methods.
Integrating with G2A PAY means higher conversion rate, new customers and higher values for the orders made at your store. We have designed this marketing guide for merchants to make the most out of our all-in-one tool.

The guide includes the best practices for images and suggested samples of content to optimize awareness of G2A PAY at your website.

G2A PAY
merchant guide

PDF file (4.9 MB)